Meaning of “brand association” in the English Dictionary

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"brand association" in Business English

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brand associationnoun [ U ]

uk us

MARKETING, COMMERCE anything such as a symbol, activity, famous person, etc. that makes a consumer think of a particular brand or product:

Brand association with an event such as the Olympics can positively influence purchase behaviour.

(Definition of “brand association” from the Cambridge Business English Dictionary © Cambridge University Press)