brand audit Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “brand audit” in the English Dictionary

"brand audit" in Business English

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brand auditnoun [C]

uk   us  
MARKETING, COMMERCE a detailed examination of all the activities relating to successfully marketing a brand: A brand audit can help you see how consumers currently perceive your organization.
(Definition of brand audit from the Cambridge Business English Dictionary © Cambridge University Press)
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