Meaning of “brand-aware” in the English Dictionary

"brand-aware" in British English

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brand-awareadjective

uk /ˌbrænd.əˈweər/ us /ˌbrænd.əˈwer/

(Definition of “brand-aware” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand-aware" in Business English

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brand-awareadjective

uk us

MARKETING, COMMERCE familiar with or preferring a particular brand, or familiar with different brands that exist:

Consumers have become far more brand-aware.

(Definition of “brand-aware” from the Cambridge Business English Dictionary © Cambridge University Press)