brand awareness Meaning in the Cambridge English Dictionary
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Meaning of “brand awareness” in the English Dictionary

"brand awareness" in Business English

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brand awarenessnoun [U]

(also brand-awareness) uk   us  
MARKETING, COMMERCE the degree to which ​people are familiar with or prefer a particular ​brand: The ​objective is to ​developpositiveattitudes and buildbrandawareness among ​carowners in ​order to ​induce them to ​purchase. increase/​promote/heighten ​brandawareness
(Definition of brand awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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