brand counterfeiting Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “brand counterfeiting” in the English Dictionary

"brand counterfeiting" in Business English

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brand counterfeitingnoun [U]

uk   us  
MARKETING, COMMERCE the ​illegalactivity of ​producing and ​selling a ​cheapcopy of a popular ​product using the brandname of the ​originalproduct : The ​growing problem of ​brand counterfeiting threatens ​businesses and ​consumers in nearly every ​region of the ​world.
(Definition of brand counterfeiting from the Cambridge Business English Dictionary © Cambridge University Press)
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