Meaning of “brand counterfeiting” in the English Dictionary

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"brand counterfeiting" in Business English

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brand counterfeitingnoun [ U ]

uk us

MARKETING, COMMERCE the illegal activity of producing and selling a cheap copy of a popular product using the brand name of the original product :

The growing problem of brand counterfeiting threatens businesses and consumers in nearly every region of the world.

(Definition of “brand counterfeiting” from the Cambridge Business English Dictionary © Cambridge University Press)