Meaning of “brand development” in the English Dictionary

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"brand development" in Business English

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brand developmentnoun [ U ]

uk us

MARKETING, COMMERCE the process of improving a brand or improving customers' knowledge and opinions of a brand:

He declined to give specifics about the brand development programme but said, "We're always looking for new products to add."

(Definition of “brand development” from the Cambridge Business English Dictionary © Cambridge University Press)