brand development Meaning in the Cambridge English Dictionary
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Meaning of “brand development” in the English Dictionary

"brand development" in Business English

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brand developmentnoun [U]

uk   us  
MARKETING, COMMERCE the ​process of ​improving a ​brand or ​improvingcustomers' ​knowledge and ​opinions of a ​brand: She is ​director of ​globalmarketing and ​branddevelopment. He ​declined to give specifics about the branddevelopmentprogramme but said, "We're always looking for new ​products to ​add."
(Definition of brand development from the Cambridge Business English Dictionary © Cambridge University Press)
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