Meaning of “brand evolution” in the English Dictionary

business-english dictionary

"brand evolution" in Business English

See all translations

brand evolutionnoun [ U ]

uk us

MARKETING, COMMERCE the continuing process of improving a brand or improving customers' opinions of it as markets and fashions change:

The company will update its store logos as part of an ongoing brand evolution.

(Definition of “brand evolution” from the Cambridge Business English Dictionary © Cambridge University Press)