brand evolution Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “brand evolution” in the English Dictionary

"brand evolution" in Business English

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brand evolutionnoun [U]

uk   us  
MARKETING, COMMERCE the continuing ​process of ​improving a ​brand or ​improvingcustomers' ​opinions of it as ​markets and ​fashionschange: The ​company will ​update its ​storelogos as ​part of an ongoing ​brandevolution.
(Definition of brand evolution from the Cambridge Business English Dictionary © Cambridge University Press)
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