brand evolution Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
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Meaning of “brand evolution” in the English Dictionary

"brand evolution" in Business English

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brand evolutionnoun [U]

uk   us  
MARKETING, COMMERCE the continuing process of improving a brand or improving customers' opinions of it as markets and fashions change: The company will update its store logos as part of an ongoing brand evolution.
(Definition of brand evolution from the Cambridge Business English Dictionary © Cambridge University Press)
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