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Meaning of “brand extension” in the English Dictionary

"brand extension" in Business English

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brand extensionnoun [U]

uk   us  
MARKETING, COMMERCE the ​process of using an existing brandname to ​introduce new ​products or ​services: One of the country's ​leading radio ​groups is ​planningbrandextension into pay-TV.
(Definition of brand extension from the Cambridge Business English Dictionary © Cambridge University Press)
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