Meaning of “brand identity” in the English Dictionary

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"brand identity" in Business English

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brand identitynoun [ C or U ]

uk us

MARKETING, COMMERCE a set of ideas and features that a company wants people to connect in their minds with its products or brand:

The company has created a new brand identity and made management changes to try to revive its fortunes.

(Definition of “brand identity” from the Cambridge Business English Dictionary © Cambridge University Press)