Meaning of “brand image” in the English Dictionary

business-english dictionary

"brand image" in Business English

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brand imagenoun [ C or U ]

uk us

MARKETING, COMMERCE a set of features and ideas that customers connect in their minds with a particular product or brand:

He attributes their success to the shops looking right, a strong brand image, and sensational advertising.

(Definition of “brand image” from the Cambridge Business English Dictionary © Cambridge University Press)