Meaning of “brand loyalty” in the English Dictionary

british dictionary

(Definition of “brand loyalty” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand loyalty" in Business English

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brand loyaltynoun [ U ]

uk us

MARKETING, COMMERCE the habit of always choosing to buy a particular product or brand:

build/create/develop brand loyalty The company should focus on delivering the best product at the cheapest price, and that will build brand loyalty.
More than 60% express strong brand loyalty when they buy food and beverages.

(Definition of “brand loyalty” from the Cambridge Business English Dictionary © Cambridge University Press)