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Meaning of “brand loyalty” in the English Dictionary

"brand loyalty" in British English

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(Definition of brand loyalty from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand loyalty" in Business English

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brand loyaltynoun [U]

uk   us  
MARKETING, COMMERCE the habit of always choosing to ​buy a particular ​product or ​brand: build/create/develop brand loyalty The ​company should ​focus on ​delivering the best ​product at the ​cheapestprice, and that will ​buildbrandloyalty. encourage/​maintainbrandloyalty More than 60% ​express strongbrandloyalty when they ​buyfood and ​beverages.
(Definition of brand loyalty from the Cambridge Business English Dictionary © Cambridge University Press)
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