Meaning of “brand management” in the English Dictionary

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"brand management" in Business English

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brand managementnoun [ U ]

uk us

MARKETING, COMMERCE the process of controlling the way in which a company markets a product or brand so that people continue to buy it or buy more of it:

The company - recognized as a leader in brand management - is looking at using the web to enhance brand awareness.

(Definition of “brand management” from the Cambridge Business English Dictionary © Cambridge University Press)