brand management Meaning in the Cambridge English Dictionary
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Meaning of “brand management” in the English Dictionary

"brand management" in Business English

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brand managementnoun [U]

uk   us  
MARKETING, COMMERCE the ​process of ​controlling the way in which a ​companymarkets a ​product or ​brand so that ​people continue to ​buy it or ​buy more of it: The ​company - ​recognized as a ​leader in ​brandmanagement - is looking at using the web to ​enhancebrandawareness. brandmanagementstrategy/decisions
(Definition of brand management from the Cambridge Business English Dictionary © Cambridge University Press)
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