brand power Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “brand power” in the English Dictionary

"brand power" in Business English

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brand powernoun [U]

uk   us  
MARKETING, COMMERCE the ​ability of a ​brand to ​attract a ​share of its particular ​market: The ​organization is fast-growing, fixated on ​brandpower, and ​determined to ​shake up the ​status quo.
(Definition of brand power from the Cambridge Business English Dictionary © Cambridge University Press)
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