Meaning of “brand protection” in the English Dictionary


"brand protection" in Business English

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brand protectionnoun [ U ]

uk us

LAW, MARKETING the act of preventing someone from illegally making and selling a product using a brand name owned by another company:

We are a firm of solicitors looking to appoint a Trademark Agent to work in brand protection.

(Definition of “brand protection” from the Cambridge Business English Dictionary © Cambridge University Press)