brand value Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “brand value” in the English Dictionary

"brand value" in Business English

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brand valuenoun

uk   us  
[U] MARKETING, FINANCE the ​financialvalue of having ​customers who will ​pay more for a particular ​brand: A company's ​brandvalue depends on its ​reputation.
[U] MARKETING, FINANCE the ​value of a particular ​brand for the ​company that makes it
See also
[C] MARKETING a good ​quality that a ​companywantsconsumers to ​connect with a ​brand: This ​fits well with our ​brandvalues of being ​creative, inventive, ​innovative, and ​challenging. Commitment to ​environmentalwork in countries where we ​buy our tea is a corebrandvalue.
(Definition of brand value from the Cambridge Business English Dictionary © Cambridge University Press)
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“brand value” in Business English

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