Meaning of “brand value” in the English Dictionary

"brand value" in Business English

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brand valuenoun

uk us

[ U ] MARKETING, FINANCE the financial value of having customers who will pay more for a particular brand:

A company's brand value depends on its reputation.

[ U ] MARKETING, FINANCE the value of a particular brand for the company that makes it

See also

[ C ] MARKETING a good quality that a company wants consumers to connect with a brand:

This fits well with our brand values of being creative, inventive, innovative, and challenging.
Commitment to environmental work in countries where we buy our tea is a core brand value.

(Definition of “brand value” from the Cambridge Business English Dictionary © Cambridge University Press)