Meaning of “brand” in the English Dictionary

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"brand" in English

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brandnoun [ C ]

uk ​ /brænd/ us ​ /brænd/

brand noun [ C ] (PRODUCT)

B2 a type of product made by a particular company:

This isn't my usual brand of deodorant.
When I go to a supermarket I usually buy own (US store) brands (= the cheaper products with the shop's own name on them).
brand of sth

› a particular type of something, or way of doing something:

a team that plays a distinctive brand of football
Do you like his brand of humour?

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Thesaurus: synonyms and related words

brand noun [ C ] (MARK)

› a mark that is burned or frozen into the skin of an animal such as a cow to show who owns it:

The brand was still visible on the animal's hide.

Thesaurus: synonyms and related words

brandverb

uk ​ /brænd/ us ​ /brænd/

(Definition of “brand” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand" in American English

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brandnoun [ C ]

us ​ /brænd/

brand noun [ C ] (PRODUCT)

› a type of product made by a particular company:

This isn’t my usual brand of deodorant.

brand noun [ C ] (MARK)

› a special symbol on the skin of an animal that shows it belongs to someone:

cattle brands

brandverb [ T ]

us ​ /brænd/

brand verb [ T ] (JUDGE)

› to consider or refer to someone as being bad or as having done something bad:

They branded him as a man without moral convictions.

brand verb [ T ] (MARK)

› to mark the skin of an animal with a particular symbol to show that you own it

(Definition of “brand” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"brand" in Business English

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brandnoun [ C ]

uk ​ /brænd/ us ​ MARKETING, COMMERCE

› the name of a product produced or sold by a particular company:

It was to become the leading brand of specialty coffee in North America.
The group is expanding its key brands north of the border.
a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands.
a fashion/fast food/car brand
domestic/international/global brands
premium/luxury/quality brands
See also
aspirational brand
commodity brand
consumer brand
dealer's brand
family brand
house brand
private brand
manufacturer's brand
name-brand
national brand
own-brand
signature brand
standalone brand
store-brand

brandverb [ T ]

uk ​ /brænd/ us ​ MARKETING, COMMERCE

› to give a product a particular name or label in order to sell it:

We want these local craftsmen to realize the commercial benefits of branding these products.
brand sth as sth Many consumers are more likely to buy products branded as Fairtrade.
See also
branded
branding

(Definition of “brand” from the Cambridge Business English Dictionary © Cambridge University Press)

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