Meaning of “brand” in the English Dictionary

"brand" in British English

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brandnoun [ C ]

uk /brænd/ us /brænd/

brand noun [ C ] (PRODUCT)

B2 a type of product made by a particular company:

This isn't my usual brand of deodorant.
When I go to a supermarket I usually buy own (US store) brands (= the cheaper products with the shop's own name on them).
brand of sth

a particular type of something, or way of doing something:

a team that plays a distinctive brand of football
Do you like his brand of humour?

More examples

brand noun [ C ] (FLAME)

literary a piece of burning wood used to give light

brandverb

uk /brænd/ us /brænd/

(Definition of “brand” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"brand" in American English

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brandnoun [ C ]

us /brænd/

brand noun [ C ] (PRODUCT)

a type of product made by a particular company:

This isn’t my usual brand of deodorant.

brand noun [ C ] (MARK)

a special symbol on the skin of an animal that shows it belongs to someone:

cattle brands

brandverb [ T ]

us /brænd/

brand verb [ T ] (JUDGE)

to consider or refer to someone as being bad or as having done something bad:

They branded him as a man without moral convictions.

brand verb [ T ] (MARK)

to mark the skin of an animal with a particular symbol to show that you own it

(Definition of “brand” from the Cambridge Academic Content Dictionary © Cambridge University Press)

"brand" in Business English

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brandnoun [ C ]

uk /brænd/ us MARKETING, COMMERCE

the name of a product produced or sold by a particular company:

It was to become the leading brand of specialty coffee in North America.
The group is expanding its key brands north of the border.
a well-known/popular/top-selling brand The supermarket's own label range has now surpassed a number of top selling brands.
a fashion/fast food/car brand

brandverb [ T ]

uk /brænd/ us MARKETING, COMMERCE

to give a product a particular name or label in order to sell it:

We want these local craftsmen to realize the commercial benefits of branding these products.
brand sth as sth Many consumers are more likely to buy products branded as Fairtrade.
See also

(Definition of “brand” from the Cambridge Business English Dictionary © Cambridge University Press)