branding Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “branding” in the English Dictionary

"branding" in Business English

See all translations

brandingnoun [U]

uk   /ˈbrændɪŋ/ us  
MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it: Successful branding uses design to reinforce customers' visual memories. If you are aiming for a more mass market you may need to take a new look at your branding. Last month the company launched an aggressive new branding campaign on national TV. By applying a branding strategy, the company has fortified its position in the face of growing competition. a branding expert/firm/agency
(Definition of branding from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “branding”
in Chinese (Simplified) 品牌化…
in Chinese (Traditional) 品牌化…
What is the pronunciation of branding?
Add Cambridge dictionaries to your browser to your website
Avoiding common errors with the word enough.
Avoiding common errors with the word enough.
by ,
May 25, 2016
by Liz Walter Enough is a very common word, but it is easy to make mistakes with it. You need to be careful about its position in a sentence, and the prepositions or verb patterns that come after it. I’ll start with the position of enough in the sentence. When we use it with a noun,

Read More 

Word of the Day

sunburned

Sunburned skin has become red and sore by being in the strong heat of the sun for too long, or is very suntanned.

Word of the Day

convo noun
convo noun
May 23, 2016
informal a conversation The convo around concussions mostly focuses on guys who play football, but Chastain thinks that this whole thing could be a headache for women too.

Read More