Meaning of “branding” in the English Dictionary


"branding" in Business English

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brandingnoun [ U ]

uk /ˈbrændɪŋ/ us

MARKETING, COMMERCE the activity of connecting a product with a particular name, symbol, etc. or with particular features or ideas, in order to make people recognize and want to buy it:

Successful branding uses design to reinforce customers' visual memories.
If you are aiming for a more mass market you may need to take a new look at your branding.
Last month the company launched an aggressive new branding campaign on national TV.
By applying a branding strategy, the company has fortified its position in the face of growing competition.
a branding expert/firm/agency

(Definition of “branding” from the Cambridge Business English Dictionary © Cambridge University Press)

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