Meaning of “buy into sth” in the English Dictionary

"buy into sth" in Business English

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buy into sth

phrasal verb with buy uk /baɪ/ us verb bought, bought

FINANCE to buy a part of a business in order to have some control over it:

McDowell was trying to buy into the newspaper business.

to support or believe in an idea or plan:

To create an effective brand, you need to convince people to buy into it.

(Definition of “buy into sth” from the Cambridge Business English Dictionary © Cambridge University Press)