Meaning of “buzz marketing” in the English Dictionary

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"buzz marketing" in Business English

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buzz marketingnoun [ U ]

uk us

MARKETING, E-COMMERCE a method of selling a product by getting people to talk about it to other people, especially over the internet:

Buzz marketing needs to be used very judiciously for it to remain effective.

(Definition of “buzz marketing” from the Cambridge Business English Dictionary © Cambridge University Press)