Meaning of “cannibalize” in the English Dictionary

(Definition of “cannibalize” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"cannibalize" in Business English

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cannibalizeverb [ T ]

UK also cannibalise uk /ˈkænɪbəlaɪz/ us

MARKETING, COMMERCE to cause a reduction in the sales of an existing product or service by starting to sell a new product or service:

They hope to sell 5 million of their new game machines, but those sales will cannibalize the sales of their last product.

PRODUCTION to take parts from a machine or vehicle to make or repair another machine or vehicle:

Trucks have been cannibalized to keep others running.
noun [ U ] UK also cannibalisation

All newspapers today suffer from cannibalization, whereby sales of physical copies are undermined by their own online versions.

(Definition of “cannibalize” from the Cambridge Business English Dictionary © Cambridge University Press)

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