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Meaning of “catchphrase” in the English Dictionary

"catchphrase" in British English

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catchphrasenoun [C]

uk   /ˈkætʃ.freɪz/ us   /ˈkætʃ.freɪz/
a phrase that is often repeated by and therefore becomes connected with a particular organization or person, especially someone famous such as a television entertainer
(Definition of catchphrase from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"catchphrase" in Business English

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catchphrasenoun [C]

uk   /ˈkætʃfreɪz/ us  
MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.: What we need now is a catchphrase for the marketing campaign. His catchphrase, "Make my day", has become part of the modern consciousness.
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(Definition of catchphrase from the Cambridge Business English Dictionary © Cambridge University Press)
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