Meaning of “catchphrase” in the English Dictionary

business-english dictionary

"catchphrase" in Business English

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catchphrasenoun [ C ]

uk /ˈkætʃfreɪz/ us

MARKETING a phrase that is often repeated and becomes connected with a particular organization, product, person, etc.:

What we need now is a catchphrase for the marketing campaign.
His catchphrase, "Make my day", has become part of the modern consciousness.
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(Definition of “catchphrase” from the Cambridge Business English Dictionary © Cambridge University Press)