Meaning of “catchword” in the English Dictionary

british dictionary

"catchword" in British English

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catchwordnoun [ C ]

uk /ˈkætʃ.wɜːd/ us /ˈkætʃ.wɝːd/

a word or phrase that is often repeated by, or becomes connected with a particular organization, especially a political group

(Definition of “catchword” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)