Meaning of “category management” in the English Dictionary

business-english dictionary

"category management" in Business English

See all translations

category managementnoun [ U ]

uk us abbreviation CM

COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products:

The company is now focusing on category management, using the weight of the brands together to come up with a more powerful message against competitors.

(Definition of “category management” from the Cambridge Business English Dictionary © Cambridge University Press)