Meaning of “channel conflict” in the English Dictionary


"channel conflict" in Business English

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channel conflictnoun [ C or U ]

uk us

COMMERCE, E-COMMERCE, MARKETING a situation in which there are difficulties because a company does not sell through the usual distribution channels, for example by selling direct to customers on the internet:

We need to be able to sell direct without causing channel conflict and upsetting our existing channels.

(Definition of “channel conflict” from the Cambridge Business English Dictionary © Cambridge University Press)