channel conflict Meaning in the Cambridge English Dictionary
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Meaning of “channel conflict” in the English Dictionary

"channel conflict" in Business English

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channel conflictnoun [C or U]

uk   us  
COMMERCE, E-COMMERCE, MARKETING a ​situation in which there are difficulties because a ​company does not ​sell through the usual distributionchannels, for ​example by ​sellingdirect to ​customers on the ​internet: We need to be able to ​selldirect without causing ​channelconflict and upsetting our existing ​channels.
(Definition of channel conflict from the Cambridge Business English Dictionary © Cambridge University Press)
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