churn Meaning in the Cambridge English Dictionary
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Meaning of “churn” in the English Dictionary

"churn" in British English

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uk   /tʃɜːn/  us   /tʃɝːn/

churn verb (MOVE/MIX)

[T] (also churn up) to ​move something, ​especially a ​liquid, with ​greatforce: The ​sea was churned up by ​heavywinds. [T] to ​mixmilk until it ​becomesbutter [I] If ​yourstomach is churning, you ​feelill, usually because you are ​nervous: I had my ​drivingtest that ​morning and my ​stomach was churning.

churn verb (CUSTOMERS)

[I or T] specialized business If ​customers churn between different ​companies that ​provide a ​particularservice, they ​changerepeatedly from one to another.
Phrasal verbs


uk   /tʃɜːn/  us   /tʃɝːn/

churn noun (CONTAINER)

[C] a ​largecontainer for ​transportingmilk or for making ​milk into ​butter: a ​milk churn a ​butter churn

churn noun (CUSTOMERS)

[S or U] specialized (also churn rate) business the ​number of ​customers who ​decide to ​stop using a ​serviceoffered by one ​company and to use another ​company, usually because it ​offers a ​betterservice or ​price: Internet and ​cabletelevisioncompaniessuffer from a high churn ​rate.
(Definition of churn from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"churn" in American English

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churnverb [I/T]

 us   /tʃɜrn/
to move ​violently: [I] The ​water was churning and the ​boat was ​rocking. [M] The ​fish churned up the ​water when we ​threw them some ​food. [T] fig. Seeing the ​caraheadflip over churned his ​stomach. To churn ​buttermeans to ​beatcream until it ​turns into ​butter using a ​specialcontainer.
Phrasal verbs

churnnoun [C]

 us   /tʃɜrn/
a ​container in which ​cream is made into ​butter
(Definition of churn from the Cambridge Academic Content Dictionary © Cambridge University Press)

"churn" in Business English

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churnnoun [U]

uk   us   /tʃɜːn/ (also churning)
COMMERCE, MARKETING the ​situation in which ​customersstopbuying the ​products or ​services of a particular ​company, especially to ​buy them from a ​competitor: Preventing customer churn is a ​majorconcern for ​mobileserviceproviders, since 20-40% of ​customersleave their ​providers in a given ​year.
HR the ​situation in which ​employeesleave their ​job and are ​replaced by new ​employees: Employee churn for new ​hiresincreased by 33% for the third ​straightyear.


uk   us   /tʃɜːn/
[I or T] COMMERCE, MARKETING to ​stopbuying the ​products or ​services of a particular ​company, especially in ​order to ​buy them from a ​competitor
[I or T] HR to ​frequentlyreplaceemployees with new ​employees
[T] STOCK MARKET if stockbrokers churn ​investments or churn a client's ​account in ​order to make more ​money in commissions, they ​illegallybuy and ​sell the client's ​investments more often than necessary: The ​commissionfound that he ​violated the antifraud ​provisions of the securities ​laws when he churned three ​customeraccounts.
Phrasal verbs
(Definition of churn from the Cambridge Business English Dictionary © Cambridge University Press)
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