churn rate Meaning in the Cambridge English Dictionary
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Meaning of “churn rate” in the English Dictionary

"churn rate" in Business English

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churn ratenoun [C]

uk   us  
COMMERCE, MARKETING the ​percentage of ​customers who ​stopbuying the ​products or ​services of a particular ​company, ​calculated for a particular ​period of ​time: Its ​churnrate is 17% against an ​industryaverage of 25%.
HR the ​percentage of ​people who ​leave their ​job, ​calculated for a particular ​period of ​time: The ​firmreports a ​staffchurnrate of just 4% against a ​sectoraverage of around 25%.
(Definition of churn rate from the Cambridge Business English Dictionary © Cambridge University Press)
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