Meaning of “churn rate” in the English Dictionary

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"churn rate" in Business English

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churn ratenoun [ C ]

uk us

COMMERCE, MARKETING the percentage of customers who stop buying the products or services of a particular company, calculated for a particular period of time:

Its churn rate is 17% against an industry average of 25%.

HR the percentage of people who leave their job, calculated for a particular period of time:

The firm reports a staff churn rate of just 4% against a sector average of around 25%.

(Definition of “churn rate” from the Cambridge Business English Dictionary © Cambridge University Press)