click-through rate Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “click-through rate” in the English Dictionary

"click-through rate" in Business English

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click-through ratenoun [C]

(also clickthrough rate) uk   us   (also click rate, abbreviation CTR)
E-COMMERCE, MARKETING the ​number of ​people who ​click on an ​advertisement on a ​website to go to another ​website, compared to the ​totalnumber of ​people who saw the ​advertisement: Click-through ​rate is useful in ​measuring how ​successful you are at ​engaging your ​audience with a ​specific ad ​message.
(Definition of click-through rate from the Cambridge Business English Dictionary © Cambridge University Press)
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