Meaning of “click-through rate” in the English Dictionary

business-english dictionary

"click-through rate" in Business English

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click-through ratenoun [ C ]

also clickthrough rate uk us also click rate, abbreviation CTR

E-COMMERCE, MARKETING the number of people who click on an advertisement on a website to go to another website, compared to the total number of people who saw the advertisement:

Click-through rate is useful in measuring how successful you are at engaging your audience with a specific ad message.

(Definition of “click-through rate” from the Cambridge Business English Dictionary © Cambridge University Press)