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Meaning of “cold-call” in the English Dictionary

"cold-call" in Business English

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cold-callverb [I or T]

uk   us   also blind call
MARKETING to phone or visit a possible customer to try to sell them a product or service without being asked by the customer to do so: We were cold-called by a company offering savings on our phone bill. A great advantage of social networks is they help users meet people rather than having to cold-call.

cold-callnoun [C]

uk   us   also blind call
MARKETING a phone call or visit from someone trying to sell a product or service who has not been asked by the customer to do this: Many people are likely to hang up on a cold-call.
(Definition of cold-call from the Cambridge Business English Dictionary © Cambridge University Press)
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“cold-call” in Business English

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