cold-call Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “cold-call” in the English Dictionary

"cold-call" in Business English

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cold-callverb [I or T]

uk   us   (also blind call)
MARKETING to ​phone or visit a possible ​customer to ​try to ​sell them a ​product or ​service without being ​asked by the ​customer to do so: We were cold-called by a ​companyofferingsavings on our ​phonebill. A great ​advantage of ​socialnetworks is they ​helpusersmeetpeople rather than having to cold-call.

cold-callnoun [C]

uk   us   (also blind call)
MARKETING a ​phonecall or visit from someone ​trying to ​sell a ​product or ​service who has not been ​asked by the ​customer to do this: Many ​people are likely to hang up on a cold-call.
(Definition of cold-call from the Cambridge Business English Dictionary © Cambridge University Press)
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“cold-call” in Business English

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