Meaning of “cold-call” in the English Dictionary

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"cold-call" in Business English

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cold-callverb [ I or T ]

uk us also blind call

MARKETING to phone or visit a possible customer to try to sell them a product or service without being asked by the customer to do so:

We were cold-called by a company offering savings on our phone bill.
A great advantage of social networks is they help users meet people rather than having to cold-call.

cold-callnoun [ C ]

uk us also blind call

MARKETING a phone call or visit from someone trying to sell a product or service who has not been asked by the customer to do this:

Many people are likely to hang up on a cold-call.

(Definition of “cold-call” from the Cambridge Business English Dictionary © Cambridge University Press)