cold-calling Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “cold-calling” in the English Dictionary

"cold-calling" in British English

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cold-callingnoun [U]

uk   us  
the ​activity of ​calling or ​visiting a ​possiblecustomer to ​try to ​sell them something without being ​asked by the ​customer to do so
cold-call
verb [T] uk   /ˌkəʊldˈkɔːl/  us   /ˌkoʊldˈkɑːl/
We were cold-called by a ​companyofferingsavings on ​ourphonebill.
(Definition of cold-calling from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"cold-calling" in Business English

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cold-callingnoun [U]

uk   us  
MARKETING the ​act of ​phoning or visiting a possible ​customer to ​try to ​sell them a ​product or ​service without being ​asked by the ​customer to do so: He was prepared for a lot of ​knocking on doors and cold-calling to ​drum up ​business.
(Definition of cold-calling from the Cambridge Business English Dictionary © Cambridge University Press)
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“cold-calling” in British English

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