Meaning of “cold-calling” in the English Dictionary

"cold-calling" in British English

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(Definition of “cold-calling” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"cold-calling" in Business English

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cold-callingnoun [ U ]

uk us

MARKETING the act of phoning or visiting a possible customer to try to sell them a product or service without being asked by the customer to do so:

He was prepared for a lot of knocking on doors and cold-calling to drum up business.

(Definition of “cold-calling” from the Cambridge Business English Dictionary © Cambridge University Press)