comparative advertising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo
Cambridge Dictionaries online Cambridge Dictionaries online

The most popular online dictionary and thesaurus for learners of English

Meaning of “comparative advertising” in the English Dictionary

"comparative advertising" in Business English

See all translations

comparative advertisingnoun [U]

uk   us   MARKETING
the practice of advertising goods by comparing them with, and suggesting they are better than, another company's products. This practice is illegal in some countries: There is, he claimed, a long history of allowing comparative advertising in the United States so that consumers will have more information to make informed choices.
(Definition of comparative advertising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of comparative advertising?
Add Cambridge dictionaries to your browser to your website
Avoiding common errors with the word enough.
Avoiding common errors with the word enough.
by ,
May 25, 2016
by Liz Walter Enough is a very common word, but it is easy to make mistakes with it. You need to be careful about its position in a sentence, and the prepositions or verb patterns that come after it. I’ll start with the position of enough in the sentence. When we use it with a noun,

Read More 

Word of the Day


Sunburned skin has become red and sore by being in the strong heat of the sun for too long, or is very suntanned.

Word of the Day

convo noun
convo noun
May 23, 2016
informal a conversation The convo around concussions mostly focuses on guys who play football, but Chastain thinks that this whole thing could be a headache for women too.

Read More