Meaning of “comparative advertising” in the English Dictionary

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"comparative advertising" in Business English

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comparative advertisingnoun [ U ]


the practice of advertising goods by comparing them with, and suggesting they are better than, another company's products. This practice is illegal in some countries:

There is, he claimed, a long history of allowing comparative advertising in the United States so that consumers will have more information to make informed choices.

(Definition of “comparative advertising” from the Cambridge Business English Dictionary © Cambridge University Press)