conjoint analysis Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “conjoint analysis” in the English Dictionary

"conjoint analysis" in Business English

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conjoint analysisnoun [C or U]

uk   us   MARKETING
a way of ​finding out which particular ​combination of ​features, for ​example of a ​product or a ​service, is more important to someone than other ​combinations: Conjoint ​analysis is ​based on the fact that the ​relativevalue of ​attributes considered ​jointly can be better ​measured than when they are considered in ​isolation.
(Definition of conjoint analysis from the Cambridge Business English Dictionary © Cambridge University Press)
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