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Meaning of “consumer advocate” in the English Dictionary

"consumer advocate" in Business English

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consumer advocatenoun [C]

uk   us   (also customer advocate)
COMMERCE, LAW a ​person whose ​job is to ​protect the ​rights of ​customers, for ​example by giving ​advice, ​testingproducts, or ​trying to ​improvelawsrelating to the ​sale of ​goods: For ​years, ​consumeradvocates have ​lobbied for a food-safety ​department that would be fully ​independent of the ​agricultureindustry.
(Definition of consumer advocate from the Cambridge Business English Dictionary © Cambridge University Press)
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