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Meaning of “consumer awareness” in the English Dictionary

"consumer awareness" in Business English

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consumer awarenessnoun [U]

uk   us   MARKETING
→  customer awareness : The ​company has ​stoked further ​interest with a large ​number of TV ​ads, ​even though ​consumerawareness was high to begin with.
knowledge and ​understanding that a ​buyer should have of their ​rights as a ​customer, how ​products are made or ​grown, the ​safety of ​products, etc.: In recent ​yearsconsumerawareness has ​reached the ​point that some of the biggest ​agribusinessconcerns have been ​reconsidering how they ​raise and ​kill animals.
(Definition of consumer awareness from the Cambridge Business English Dictionary © Cambridge University Press)
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“consumer awareness” in Business English

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