Meaning of “consumer group” in the English Dictionary

business-english dictionary
Contents

"consumer group" in Business English

See all translations

consumer groupnoun [ C ]

uk us

SOCIAL RESPONSIBILITY an organization that works to protect the rights and interests of people who buy things or use services, especially by making sure that businesses act fairly, that products are safe, and that advertising is honest:

A consumer group has been pushing Congress to force airlines to take better care of stranded passengers.

MARKETING people who buy the same thing or who do the same thing, considered as a group:

They are studying the spending patterns of consumer groups such as video games players and movie goers.

(Definition of “consumer group” from the Cambridge Business English Dictionary © Cambridge University Press)