consumer group Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “consumer group” in the English Dictionary

"consumer group" in Business English

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consumer groupnoun [C]

uk   us  
SOCIAL RESPONSIBILITY an ​organization that ​works to ​protect the ​rights and ​interests of ​people who ​buy things or use ​services, especially by making sure that ​businessesact fairly, that ​products are ​safe, and that ​advertising is honest: A ​consumergroup has been ​pushingCongress to ​forceairlines to take better ​care of stranded ​passengers.
MARKETING people who ​buy the same thing or who do the same thing, considered as a ​group: They are ​studying the ​spendingpatterns of ​consumergroups such as ​video games ​players and movie goers.
(Definition of consumer group from the Cambridge Business English Dictionary © Cambridge University Press)
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“consumer group” in Business English

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