consumer research Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “consumer research” in the English Dictionary

"consumer research" in Business English

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consumer researchnoun [U]

uk   us   (also consumer market research, also customer research)
MARKETING the ​study of people's ​opinions about ​products or ​services, and about what ​products or ​services they want or will ​buy: The company's ​consumerresearchfound comfort was the ​priority for teens when it comes to their bedrooms. The museum is ​currentlycarrying out ​consumerresearch, ​interviewing visitors and ​locals about what ​sorts of ​exhibits they want to see.
(Definition of consumer research from the Cambridge Business English Dictionary © Cambridge University Press)
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