Meaning of “consumer resistance” in the English Dictionary


"consumer resistance" in Business English

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consumer resistancenoun [ U ]

uk us also customer resistance

MARKETING the fact of people disliking or being unwilling to buy a particular product or service:

meet with/overcome consumer resistance The prospect of bioengineered food crops has met strong consumer resistance in Europe.

(Definition of “consumer resistance” from the Cambridge Business English Dictionary © Cambridge University Press)