consumernoun [C]uk /kənˈsjuː.mər/ us /-ˈsuː.mɚ/
- Agricultural companies have failed to convince consumers that GM foods are safe.
- A poll was conducted to gauge consumers' attitudes.
- What the problem comes down to is 'Will the consumer be willing to pay more for a higher quality product?'
- Low consumer demand has forced us to mark down a wide range of goods, sometimes by as much as 30%.