conversion rate Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “conversion rate” in the English Dictionary

"conversion rate" in Business English

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conversion ratenoun [C]

uk   us  
FINANCE, STOCK MARKET the ​rate at which one ​type of ​currency, ​share, etc. can be ​exchanged for another: Check our latest ​dollarconversionratesonline. a ​conversionratecalculator a ​conversionrate of $8.00 ​pershare
COMMERCE, E-COMMERCE, MARKETING the ​number of ​sales of a ​product compared to the ​number of ​people who visit a ​website to ​look at that ​product, or to the ​number of ​phonecalls or ​sales visits that are made: Better ​emailcampaigns can ​help you ​increase your ​conversionrate.
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(Definition of conversion rate from the Cambridge Business English Dictionary © Cambridge University Press)
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“conversion rate” in Business English

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