Meaning of “conversion rate” in the English Dictionary

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"conversion rate" in Business English

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conversion ratenoun [ C ]

uk us

FINANCE, STOCK MARKET the rate at which one type of currency, share, etc. can be exchanged for another:

Check our latest dollar conversion rates online.
a conversion rate of $8.00 per share

COMMERCE, E-COMMERCE, MARKETING the number of sales of a product compared to the number of people who visit a website to look at that product, or to the number of phone calls or sales visits that are made:

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(Definition of “conversion rate” from the Cambridge Business English Dictionary © Cambridge University Press)