Meaning of “corporate image” in the English Dictionary


"corporate image" in Business English

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corporate imagenoun [ C or U ]

uk us

MARKETING the way in which a company appears to the public, and the opinion that people have about it:

create/build/have a corporate image Some companies understand that becoming more energy-efficient can help them to create a good corporate image, which in turn can help their profits.
Developing the right corporate image can be crucial to success.

(Definition of “corporate image” from the Cambridge Business English Dictionary © Cambridge University Press)

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