cost per click Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “cost per click” in the English Dictionary

"cost per click" in Business English

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cost per clicknoun [U or C]

uk   us   ( abbreviation CPC)
E-COMMERCE, MARKETING the ​amount of ​money that is ​charged to a ​company, etc. that ​advertises on a ​website each ​time someone ​clicks on the ​advertisement on the ​website: Your ​maximumcostperclick (CPC) is the ​highestamount you are ​willing to ​pay for a ​click on your ad.
(Definition of cost per click from the Cambridge Business English Dictionary © Cambridge University Press)
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