Meaning of “crash and burn” in the English Dictionary

british dictionary

"crash and burn" in British English

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crash and burn


to fail very suddenly, obviously, and completely:

In this business, new products often crash and burn.


uk /ˌkræʃ.ənˈbɜːn/ us /ˌkræʃ.ənˈbɝːn/ informal

(Definition of “crash and burn” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)