creative brief Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “creative brief” in the English Dictionary

"creative brief" in Business English

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creative briefnoun [C]

uk   us  
MARKETING a ​document that gives details of what should be considered when something is being ​designed or ​advertised: In any ​marketingcampaign, a good ​creativebrief will ​focus your ​efforts and sharpen your ​message.
(Definition of creative brief from the Cambridge Business English Dictionary © Cambridge University Press)
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