Meaning of “critical mass” in the English Dictionary


(Definition of “critical mass” from the Cambridge Advanced Learner’s Dictionary & Thesaurus © Cambridge University Press)

"critical mass" in Business English

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critical massnoun [ U or S ]

uk us

the size or number that something needs to reach before a particular change or development can happen:

They believe that they have achieved critical mass, that is a size that is necessary for the company to survive.
The challenge is to attract a critical mass of customers that will enable the business to start making a profit.

(Definition of “critical mass” from the Cambridge Business English Dictionary © Cambridge University Press)