Meaning of “cross-merchandising” in the English Dictionary

"cross-merchandising" in Business English

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cross-merchandisingnoun [ U ]

uk us

COMMERCE, MARKETING the fact of of a store displaying together products that are related to each other so that customers are encouraged to buy several products rather than just one:

Cross-merchandising was an effective way to increase our sales of both baby products and parenting magazines.

You could cross-merchandise batteries with all your electronic goods.

(Definition of “cross-merchandising” from the Cambridge Business English Dictionary © Cambridge University Press)