cross-merchandising Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “cross-merchandising” in the English Dictionary

"cross-merchandising" in Business English

See all translations

cross-merchandisingnoun [U]

uk   us  
COMMERCE, MARKETING the fact of of a ​storedisplaying together ​products that are ​related to each other so that ​customers are encouraged to ​buy several ​products rather than just one: Cross-merchandising was an ​effective way to ​increase our ​sales of both baby ​products and parenting ​magazines.
verb [I or T]
You could cross-merchandisebatteries with all your ​electronicgoods.
(Definition of cross-merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of cross-merchandising?
Add Cambridge dictionaries to your browser to your website

“cross-merchandising” in Business English

Word of the Day


a line of people who are all walking or travelling in the same direction, especially in a formal way as part of a religious ceremony or public celebration

Word of the Day

I used to work hard/I’m used to working hard (Phrases with ‘used to’)
I used to work hard/I’m used to working hard (Phrases with ‘used to’)
by Kate Woodford,
February 10, 2016
On this blog, we like to look at words and phrases in the English language that learners often have difficulty with. Two phrases that can be confused are ‘used to do something’ and ‘be used to something/doing something’. People often use one phrase when they mean the other, or they use the wrong

Read More 

farecasting noun
farecasting noun
February 08, 2016
predicting the optimum date to buy a plane ticket, especially on a website or using an app A handful of new and updated websites and apps are trying to perfect the art of what’s known as farecasting – predicting the best date to buy a ticket.

Read More