cross-merchandising Meaning in the Cambridge English Dictionary

Meaning of “cross-merchandising” in the English Dictionary

"cross-merchandising" in Business English

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cross-merchandisingnoun [U]

uk   us  
COMMERCE, MARKETING the fact of of a ​storedisplaying together ​products that are ​related to each other so that ​customers are encouraged to ​buy several ​products rather than just one: Cross-merchandising was an ​effective way to ​increase our ​sales of both baby ​products and parenting ​magazines.
verb [I or T]
You could cross-merchandisebatteries with all your ​electronicgoods.
(Definition of cross-merchandising from the Cambridge Business English Dictionary © Cambridge University Press)
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“cross-merchandising” in Business English

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