cross-promotion Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “cross-promotion” in the English Dictionary

"cross-promotion" in Business English

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cross-promotionnoun [C or U]

uk   /ˌkrɒsprəˈməʊʃən/  us   /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING
the fact of ​advertisingrelatedproducts from different ​companies at the same ​time: Cross-promotion between the ​book and film ​industries has been very ​successful. Even the most time-pressed ​businessowners can ​attract more ​customers with less ​effort through the ​right cross-promotions.
the fact of a ​companyadvertising one of its ​products in or on another of its ​products: The back ​cover of a ​book is often used for cross-promotion of other ​titles by the same ​author.
verb [I or T] /ˌkrɒsprəˈməʊt/  us /ˌkrɑːsprəˈmoʊt/
The two ​companies have ​agreed to cross-promote each other's ​brands.
(Definition of cross-promotion from the Cambridge Business English Dictionary © Cambridge University Press)
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“cross-promotion” in Business English

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