cross-promotion Meaning in the Cambridge English Dictionary

Meaning of “cross-promotion” in the English Dictionary

"cross-promotion" in Business English

See all translations

cross-promotionnoun [C or U]

uk   /ˌkrɒsprəˈməʊʃən/  us   /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING
the fact of ​advertisingrelatedproducts from different ​companies at the same ​time: Cross-promotion between the ​book and film ​industries has been very ​successful. Even the most time-pressed ​businessowners can ​attract more ​customers with less ​effort through the ​right cross-promotions.
the fact of a ​companyadvertising one of its ​products in or on another of its ​products: The back ​cover of a ​book is often used for cross-promotion of other ​titles by the same ​author.
verb [I or T] /ˌkrɒsprəˈməʊt/  us /ˌkrɑːsprəˈmoʊt/
The two ​companies have ​agreed to cross-promote each other's ​brands.
(Definition of cross-promotion from the Cambridge Business English Dictionary © Cambridge University Press)
What is the pronunciation of cross-promotion?
Add Cambridge dictionaries to your browser to your website

“cross-promotion” in Business English

Word of the Day


to get knowledge or skill in a new subject or activity

Word of the Day

Tree huggers and climate change deniers
Tree huggers and climate change deniers
by Colin McIntosh,
October 08, 2015
The climate debate is one that has predictably generated a large amount of new vocabulary, some of it originally specialized scientific terminology that has been taken up by the media and is now common currency. Some of these terms are new additions to the Cambridge English Dictionary. The two opposing sides in

Read More 

face training noun
face training noun
October 05, 2015
a system of facial exercises designed to tone the facial muscles and improve the skin

Read More