Meaning of “cross-promotion” in the English Dictionary

"cross-promotion" in Business English

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cross-promotionnoun [ C or U ]

uk /ˌkrɒsprəˈməʊʃən/ us /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING

the fact of advertising related products from different companies at the same time:

Cross-promotion between the book and film industries has been very successful.
Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.

the fact of a company advertising one of its products in or on another of its products:

The back cover of a book is often used for cross-promotion of other titles by the same author.
verb [ I or T ] /ˌkrɒsprəˈməʊt/ /ˌkrɑːsprəˈmoʊt/

The two companies have agreed to cross-promote each other's brands.

(Definition of “cross-promotion” from the Cambridge Business English Dictionary © Cambridge University Press)