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Meaning of “cross-promotion” in the English Dictionary

"cross-promotion" in Business English

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cross-promotionnoun [C or U]

uk   /ˌkrɒsprəˈməʊʃən/ us   /ˌkrɑːsprəˈmoʊ-/ COMMERCE, MARKETING
the fact of advertising related products from different companies at the same time: Cross-promotion between the book and film industries has been very successful. Even the most time-pressed business owners can attract more customers with less effort through the right cross-promotions.
the fact of a company advertising one of its products in or on another of its products: The back cover of a book is often used for cross-promotion of other titles by the same author.
cross-promote
verb [I or T] /ˌkrɒsprəˈməʊt/ /ˌkrɑːsprəˈmoʊt/
The two companies have agreed to cross-promote each other's brands.
(Definition of cross-promotion from the Cambridge Business English Dictionary © Cambridge University Press)
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“cross-promotion” in Business English

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