Meaning of “cross-sell” in the English Dictionary

"cross-sell" in Business English

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cross-sellverb [ I or T ]

uk us

COMMERCE, MARKETING to sell another further product or service to a customer who is already buying a different product or service:

They can cross-sell to the bank's existing customers and introduce life insurance and pensions products.
cross-selling
noun [ U ]

Cross-selling is a popular tactic among online retailers to increase average order value and items per sale.
Try and maximize any cross-selling opportunities.

(Definition of “cross-sell” from the Cambridge Business English Dictionary © Cambridge University Press)