customer advocacy Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “customer advocacy” in the English Dictionary

"customer advocacy" in Business English

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customer advocacynoun [U]

uk   us  
MARKETING, COMMERCE a way of doing ​business which sees it as very important to ​keepcustomers happy by ​providing what they want and ​dealing with their problems, ​even if it is difficult or ​expensive to do so: When you're ​measuring how good a company's ​customeradvocacyculture is, the first ​question to ​ask is whether you would ​recommend the ​company to a friend.
(Definition of customer advocacy from the Cambridge Business English Dictionary © Cambridge University Press)
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