customer base Meaning in the Cambridge English Dictionary Cambridge dictionaries logo

Meaning of “customer base” in the English Dictionary

"customer base" in Business English

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customer basenoun [C, usually singular]

uk   us   (also consumer base) COMMERCE, MARKETING
the ​group of ​people who ​buy or use a company's ​products or ​services: Men make up 84% of Sportfit's ​customerbase. The restaurant's corecustomerbase consists of ​localworkers. This ​location gives us a ​big potentialcustomerbase. large/loyal/wide customer base The ​company has an extremely ​loyalcustomerbase. build (up)/expand/grow a customer base The ​firm decided to ​build up its ​customerbase through ​aggressiveadvertising.
(Definition of customer base from the Cambridge Business English Dictionary © Cambridge University Press)
Translations of “customer base”
in Chinese (Simplified) 客户群…
in Chinese (Traditional) 客戶群…
What is the pronunciation of customer base?
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